Kickstart your legal marketing Career

Legal Marketing Professional Apprenticeship

This 13-month Level 3 legal marketing apprenticeship is a government-funded programme designed to build practical skills for the legal sector. Gain hands-on experience in SEO, social media, email marketing, and paid ads, working on real campaigns to develop strategies that drive results.

Register Interest
Two images of professionals working on laptops—one in discussion and one independently—representing flexible learning and support through a legal marketing apprenticeship.
Image representing a DMA legal marketing certification to show the apprentice qualifying as a legal marketer.

highlights

Legal Marketing Apprenticeship Key benefits

In today’s competitive legal landscape, effective communication and visibility are more important than ever. This apprenticeship is tailored for professionals working in legal environments who want to build expertise in legal marketing. Through flexible online learning and real-world projects, you’ll develop the confidence and skills to support client engagement, promote legal services, and contribute to your firm’s growth in a meaningful way.

  • Government funded programme meaning there's no cost to learners.
  • Gain all the skills needed to run succesful legal marketing campaigns.
  • Study and coursework with real-world practical experience. No scary exams included.
  • Earn an offical Level 3 Digital Marketing qualification.
Download Free Brochure

Benefits

Legal Marketing Apprenticeships for Professionals and Firms

This programme is designed to develop well-rounded marketing support within your firm, enhancing internal capability across content creation, campaign planning, and audience engagement. Apprentices will build a strong understanding of how to communicate your firm’s services, strengthen visibility, and contribute to client acquisition strategies, all while gaining valuable experience on the job.

This programme is a valuable opportunity for those working in legal environments, like admin staff or support teams, to step confidently into a marketing-focused role. You’ll learn how to contribute to your firm’s visibility and growth by creating clear, professional content, supporting client communications, and understanding how to promote legal services effectively. All training is delivered alongside your current role, giving you the chance to gain new skills while making a meaningful impact.

Woman taking notes while working on a laptop at home, with an email bounce rate chart overlay—representing remote learning and digital strategy development for legal marketers.
Group of young professionals collaborating around a laptop, reviewing website traffic data—illustrating teamwork and strategy in marketing legal services.

Modules

Legal Marketing Professional Apprenticeship Curriculum

  1. Gain a clear understanding of core marketing principles and how they apply within legal services.
  2. Explore the role of marketing in supporting law firm growth, reputation, and client engagement.
  3. Learn what influences client decision-making when selecting legal representation or services.
  4. Analyse the legal sector’s competitive landscape and discover how to gather and apply relevant market data.
  5. Understand how to apply the marketing mix to effectively promote legal services across digital and traditional channels.
  1. Understand the types of marketing content used in legal services and the purpose behind each.
  2. Explore the range of channels available to promote legal content, from websites and email to social media and legal directories.
  3. Learn how to select the most appropriate platforms to meet firm-specific marketing objectives.
  4. Use client insights and business goals to plan content that supports reputation building and service visibility.
  5. Identify how different types of legal content align with specific channels to maximise impact and engagement.
  1. Get introduced to research methods and client insight strategies relevant to the legal sector.
  2. Explore how data and insights support informed decision-making in legal marketing.

  3. Understand the types of research used to guide marketing efforts in law firms, from client feedback to industry trends.

  4. Learn how to monitor market developments, legal service demand, and competitor activity.
  5. Examine how client behaviour influences the way legal services are marketed and communicated.
  6. Consider how ethical, social, cultural, and technological factors affect marketing practices in a legal context.

Combination of assignments, practical assessments, and a final portfolio demonstrating your skills.

Learn More

What Our Community Says….

“The most important thing ultimately is the hands on experience but embedded with the theoretical knowledge. I’m doing my workshops where i’m learning all different things and then I’m actually applying them to my everyday work which is so beneficial.”

 

– Rio Kellman, Current Apprentice

 

Legal Marketing Apprenticeship

Why Choose this programme

Our 13-month Level 3 programme, equivalent to an A-level qualification, offers an excellent starting point for those working in legal environments who want to develop marketing knowledge and take on a more strategic role. It’s designed to provide the core understanding and practical experience needed to support modern legal marketing.

Whether you’re new to marketing or looking to broaden your current responsibilities, this apprenticeship combines flexible, real-world learning with a nationally recognised qualification. You’ll gain the skills to help promote legal services, build your firm’s online presence, and contribute meaningfully to client engagement and business development.

How to apply

Entrance Requirements

To ensure our programme is the right fit for you, we’ve outlined the key eligibility criteria for enrolment.

  • GCSE maths and English grade C/4 or above (or equivalent).
  • Full time employment in the UK and on the company pay-roll
  • You must not be currently enrolled on another government funded apprenticeship programme

If you’re ready to invest in your future, register your interest today and take the first step toward career growth.

Register Interest

How to apply

Why Choose Digital Marketing Association

Choose a training provider that combines expert-led learning with real-world experience and personalised support, designed to help you succeed at every stage of your marketing journey.

  • 100% flexible online learning that fits around your work schedule
  • Receive personalised support and mentorship from a dedicated training coach
  • Learn from professionals with real industry insight and experience
  • Build confidence by applying your knowledge to real marketing scenarios
  • Become part of a supportive community of learners working toward recognised qualifications
Register Interest
Young professional working on a laptop at home with an email marketing analytics chart overlay—representing remote learning and practical skills in digital marketing.

Our Value

take the first step in your Legal Marketing career

Every year, we help individuals gain the practical skills and confidence to thrive in their roles, while supporting organisations in developing capable, future-ready teams. Our programmes are designed to empower both learners and employers through impactful, long-term growth.

65%

of apprentices become permanent team members after qualification

*Source: GOV.UK

92%

of businesses see improved workforce satisfaction through apprenticeships

*Source: National Apprenticeship Service

74%

of employers say apprentices bring vital skills to their organisation

*Source: GOV.UK

Ready to get started?

Register Your Interest For The Legal Marketing Apprenticeship Today to Receive:

  • Online Sessions Via Zoom
  • Government Funded Training
  • Dedicated Learning Hub
  • Industry Professional Coaches
  • Marketing Qualifications
Register Interest