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Legal Marketing Professional Apprenticeship

Our specialised law firm marketing apprenticeship transforms beginners and admin staff working in legal organisations, into skilled marketing professionals. Learn how to effectively promote legal services, engage potential clients, and grow your firm’s digital presence while maintaining professional standards and compliance.

 

Master essential marketing strategies specific to law firms, covering digital presence, client acquisition, and brand development. You’ll learn to create compelling campaigns that resonate with legal audiences while adhering to industry regulations.

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Benefits

Start your marketing career

Selecting the ideal training programme is essential for building the expertise and confidence required to thrive in today’s fast-paced digital marketing industry. At DMA, our mission is to equip professionals like you with practical experience, expert insights, and industry-recognised certifications. 

What to expect

Outcomes for Learners & Employers

For Learners:

For Employers:

Modules

Marketing Apprenticeship Curriculum

  1. Understand key marketing concepts tailored to law firms.
  2. Explore the role of marketing in building a firm’s reputation and client relationships.
  3. Analyse factors influencing client decision-making in legal services.
  4. Assess the legal market environment and use relevant data for marketing strategies.
  5. Apply the marketing mix to legal services, focusing on client communication and service delivery.
  1. Develop content relevant to law firms, such as guides, case studies, and blogs.
  2. Identify effective channels for legal content promotion, including directories and social media.
  3. Select channels to achieve legal marketing goals and enhance client engagement.
  4. Align content with business objectives and target audiences in legal practice.
  5. Connect content types with appropriate channels to reach clients and peers.
  1. Gain insights into marketing research tailored to the legal industry.
  2. Use research methods to inform legal marketing strategies and trends.
  3. Monitor legal market dynamics, client needs, and competitor actions.
  4. Explore client behaviour, cultural, and ethical factors affecting legal marketing.

Combination of assignments, practical assessments, and a final portfolio demonstrating your skills.

What Our Community Says….

My apprenticeship includes very informative content and sessions which has provided me greater confidence in the legal world. I am happy with the availability and supportiveness of tutors.

– Heena Vekaria – Legal Administrator

How to apply

Entrance Requirements

To ensure our programme is the right fit for you, we’ve outlined the key eligibility criteria for enrolment.

If you’re ready to invest in your future, register your interest today and take the first step toward career growth.

Our Value

Why choose the Digital Marketing Association

Our apprenticeships and training programmes deliver proven results, helping businesses build strong digital capabilities and professionals advance their careers.

65%

of apprentices become permanent team members after qualification

92%

of businesses see improved workforce satisfaction through apprenticeships

74%

of employers say apprentices bring vital skills to their organisation

Ready to get started?

Register Your Interest For This Programme Today to Receive: