social media marketing

Social Media Marketing Apprenticeships

Kickstart your career with our Social Media Marketing Apprenticeships, a 13-month, government-funded programme designed for beginners and aspiring professionals. Gain hands-on experience with social tools, create engaging content, and apply strategy and analytics to grow online presence, all while working toward a nationally recognised qualification.

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Two women engaged in online learning and mentorship, each working on laptops—illustrating flexible training and real-world support through social media marketing apprenticeships.
Image showing a certificate of a marketing qualification for the social media marketing apprenticeships.

highlights

Social Media Marketing Apprenticeships Key benefits

Finding the right training route is essential for building a successful future in social media. At DMA, our social media marketing apprenticeships focuses exclusively on developing the skills needed to plan, create, and manage content across leading platforms. Through practical learning and expert guidance, you’ll gain confidence in using social media tools, crafting strategies, and analysing performance to support real business growth. This programme is designed to prepare you for a fast-paced, creative role within the digital space, where your impact is measurable and your voice matters.

  • Government funded training programme, meaning learners pay nothing.
  • Learn how to build successful social media campaign that drive results.
  • Gain real-world experience by managing and analysing live social media campaigns.
  • Earn a nationally recognised Level 3 qualification in social media marketing.
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Benefits

Supporting Learners and Employers with social media apprenticeships

This programme helps your team build the capabilities needed to manage and grow your organisation’s social media presence. From creating engaging content to understanding platform trends and audience behaviours, apprentices will develop the confidence to support brand communication, client engagement, and online visibility. Delivered alongside their day-to-day role, this hands-on training ensures real value and immediate impact for your business.

These social media apprenticeships are designed to help you grow into a confident social media professional, capable of making a real impact in your organisation. You’ll learn how to create content that resonates, understand audience behaviour, and support brand growth through effective social media strategies. With real-world experience built into your role, you’ll gain practical skills and insights that set you up for long-term success in a fast-paced digital environment.

Young woman editing video content at a desk with dual screens, surrounded by charts on campaign effectiveness and click-through rate, illustrating hands-on experience in social media marketing apprenticeships.
A young professional leads a collaborative campaign planning session using a whiteboard and sticky notes, while colleagues engage enthusiastically, demonstrating teamwork and creativity in apprenticeships.

Modules

Social media marketing Apprenticeships Curriculum

  1. Build a strong foundation in marketing by exploring key principles, business strategy, customer journeys, and marketing channels.

  2. Explore how marketing strategy, the marketing mix, and promotional activity contribute to organisational success and customer value.
  3. Learn how different marketing channels are used to reach audiences and influence buying decisions.
  4. Explore how to conduct market research, analyse competitors, and use data to understand the marketing environment and customer needs.
  1. Learn the principles of content marketing and how to create engaging, audience-focused content.
  2. Understand how to manage content effectively by planning budgets and measuring return on investment (ROI).
  3. Learn how to plan and manage marketing activity by selecting the right tools, channels, and budgets to meet campaign objectives.
  4. Learn how to use campaign analytics and evaluation to assess outcomes and align future activity with business goals and audience needs.
  1. Gain an introduction to brand positioning, value, and identity, and understand how these shape customer perceptions and marketing strategy.
  2. Learn how to apply stakeholder input, metrics, and evaluation techniques to support informed marketing decisions.
  3. Understand how data protection, copyright, and ethical standards influence how marketing data is collected, stored, and used.

Get ready to complete your apprenticeship with confidence by developing key project, data, and organisational skills, alongside support for your interview and portfolio.

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What Our Community Says….

“The most important thing ultimately is the hands on experience but embedded with the theoretical knowledge. I’m doing my workshops where i’m learning all different things and then I’m actually applying them to my everyday work which is so beneficial.”

 

– Rio Kellman, Current Apprentice

 

Social media Marketing apprenticeship

Why Choose this programme

This Level 3 apprenticeship offers a strong foundation for anyone looking to begin a career in social media. Equivalent to an A-level qualification, the programme introduces you to the core principles of digital communication, content creation, and audience engagement.

Designed for those new to the field or aiming to grow their skills, it combines real-world learning with structured support. You’ll gain practical experience managing social platforms, creating impactful posts, and understanding performance metrics, all while working towards a recognised qualification that supports long-term growth.

A group of young professionals engaged in a data-driven discussion around a computer screen displaying analytics, with a "Competitor Analysis" chart in the background, highlighting strategic thinking in marketing apprenticeships.
Young woman recording content with a smartphone and ring light, with post engagement and analytics charts—illustrating hands-on learning in a social media marketing apprenticeships.

How to apply

Entrance Requirements

To ensure our programme is the right fit for you, we’ve outlined the key eligibility criteria for enrolment.

  • GCSE maths and English grade C/4 or above (or equivalent).
  • Full time employment in the UK and on the company pay-roll
  • You must not be currently enrolled on another government funded apprenticeship programme

If you’re ready to invest in your future, register your interest today and take the first step toward career growth.

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What you'll gain

Why Choose Digital Marketing Association

Choose a training provider that combines expert-led learning with real-world experience and personalised support, designed to help you succeed at every stage of your  marketing journey.

  • 100% flexible online learning that fits around your work schedule
  • Receive personalised support and mentorship from a dedicated training coach
  • Learn from professionals with real industry insight and experience
  • Build confidence by applying your knowledge to real marketing scenarios
  • Become part of a supportive community of learners working toward recognised qualifications
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Our Value

take the first step in your Social media marketing career

Every year, we help individuals gain the practical skills and confidence to thrive in their roles, while supporting organisations in developing capable, future-ready teams. Our programmes are designed to empower both learners and employers through impactful, long-term growth.

65%

of apprentices become permanent team members after qualification

*Source: GOV.UK

92%

of businesses see improved workforce satisfaction through apprenticeships

*Source: National Apprenticeship Service

74%

of employers say apprentices bring vital skills to their organisation

*Source: GOV.UK

Ready to get started?

Register Your Interest For the Social Media Marketing Apprenticeship Today to Receive:

  • Online Sessions Via Zoom
  • Government Funded Training
  • Dedicated Learning Hub
  • Industry Professional Coaches
  • Marketing Qualifications
Register Interest
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