Our digital marketing apprenticeship transforms beginners into skilled marketing professionals through hands-on training and real-world experience. Whether you’re starting your career or switching paths, this government-funded programme provides everything you need to become a digital marketer.
Master essential marketing courses covering social media, SEO, email marketing, and paid advertising while working with real clients and campaigns. You’ll learn by doing, creating and executing marketing strategies that drive measurable results under expert guidance.
Choosing the right training programme is crucial for developing the skills and confidence needed to excel in today’s competitive digital marketing landscape. At DMA, we’re committed to empowering professionals like you with hands-on learning, expert guidance, and recognised qualifications. Here’s why our programme stands out and how it can fast-track your success in the dynamic world of digital marketing.
Immediate, practical skills to thrive in any marketing team.
Gain insights and training from top digital marketing professionals.
Complete coursework alongside real-world experience in your role.
Earn a Level 3 Digital Marketing qualification upon completion.
What to expect
Outcomes for Learners & Employers
For Learners:
Develop comprehensive knowledge of digital marketing principles.
Gain practical experience in SEO, social media, email marketing, and content creation.
Learn to analyse data to optimise marketing performance.
Master campaign creation and management, from planning to execution.
For Employers:
Upskill existing or new employees, enhancing talent retention
Develop staff skilled in planning, executing, and managing impactful marketing campaigns to drive growth.
Empower employees to analyse and leverage data to optimise marketing strategies.
Employees gain hands-on skills that can be contributed effectively from day one.
Modules
Marketing Apprenticeship Curriculum
Module 1: Marketing Essentials
Gain insight into essential marketing concepts and terminology.
Understand the role and importance of marketing within various organisations.
Learn about the factors that drive consumer and business purchasing behaviours.
Analyse key components of the marketing environment and learn methods to collect and apply relevant data.
Explore the marketing mix elements and how they can be effectively utilised.
Module 2: Content and Channels
Understand the various types of marketing content and their purposes.
Discover the different channels available for publishing and promoting content.
Learn how to choose the most suitable channels for specific marketing goals.
Interpret business goals and target audience characteristics to plan relevant content.
Identify the relationships between content types and appropriate channels for promotion.
Module 3: Marketing Insights
Introduction to marketing research and customer insights concepts.
Exploring techniques and applications for marketing decision-making.
Understanding different types of research and insights used in marketing.
Methods for monitoring the marketing environment and trends.
Exploring consumer behaviour and its impact on marketing.
Considering social, cultural, technical differences, and ethical considerations in marketing practice
End Point Assessment
Combination of assignments, practical assessments, and a final portfolio demonstrating your skills.
What Our Community Says….
“In just 6 months, I learnt and applied Google Analytics, Meta Ads, and SEO tools. Now I’m running campaigns that drive results for the company. This apprenticeship teaches you essential tools that can instantly be applied to your job.”
– Tom M – Digital Marketing Executive
How to apply
Entrance Requirements
To ensure our programme is the right fit for you, we’ve outlined the key eligibility criteria for enrolment.
GCSE maths and English grade C/4 or above (or equivalent).
Full time employment in the UK and on the company pay-roll
You must not be currently enrolled on another government funded apprenticeship programme
If you’re ready to invest in your future, register your interest today and take the first step toward career growth.
Our apprenticeships and training programmes deliver proven results, helping businesses build strong digital capabilities and professionals advance their careers.
65%
of apprentices become permanent team members after qualification
92%
of businesses see improved workforce satisfaction through apprenticeships
74%
of employers say apprentices bring vital skills to their organisation
Ready to get started?
Register Your Interest For This Programme Today to Receive: