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Digital Marketing Apprenticeship

Our digital marketing apprenticeship transforms beginners into skilled marketing professionals through hands-on training and real-world experience. Whether you’re starting your career or switching paths, this government-funded programme provides everything you need to become a digital marketer.

Master essential marketing courses covering social media, SEO, email marketing, and paid advertising while working with real clients and campaigns. You’ll learn by doing, creating and executing marketing strategies that drive measurable results under expert guidance.

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Benefits

Start your marketing career

Choosing the right training programme is crucial for developing the skills and confidence needed to excel in today’s competitive digital marketing landscape. At DMA, we’re committed to empowering professionals like you with hands-on learning, expert guidance, and recognised qualifications. Here’s why our programme stands out and how it can fast-track your success in the dynamic world of digital marketing.

What to expect

Outcomes for Learners & Employers

For Learners:

For Employers:

Modules

Marketing Apprenticeship Curriculum

  1. Gain insight into essential marketing concepts and terminology.
  2. Understand the role and importance of marketing within various organisations.
  3. Learn about the factors that drive consumer and business purchasing behaviours.
  4. Analyse key components of the marketing environment and learn methods to collect and apply relevant data.
  5. Explore the marketing mix elements and how they can be effectively utilised.
  1. Understand the various types of marketing content and their purposes.
  2. Discover the different channels available for publishing and promoting content.
  3. Learn how to choose the most suitable channels for specific marketing goals.
  4. Interpret business goals and target audience characteristics to plan relevant content.
  5. Identify the relationships between content types and appropriate channels for promotion.
  1. Introduction to marketing research and customer insights concepts.
  2. Exploring techniques and applications for marketing decision-making.
  3. Understanding different types of research and insights used in marketing.
  4. Methods for monitoring the marketing environment and trends.
  5. Exploring consumer behaviour and its impact on marketing.
  6. Considering social, cultural, technical differences, and ethical considerations in marketing practice

Combination of assignments, practical assessments, and a final portfolio demonstrating your skills.

What Our Community Says….

“In just 6 months, I learnt and applied Google Analytics, Meta Ads, and SEO tools. Now I’m running campaigns that drive results for the company. This apprenticeship teaches you essential tools that can instantly be applied to your job.”

 

– Tom M – Digital Marketing Executive

How to apply

Entrance Requirements

To ensure our programme is the right fit for you, we’ve outlined the key eligibility criteria for enrolment.

If you’re ready to invest in your future, register your interest today and take the first step toward career growth.

Our Value

Why choose the Digital Marketing Association

Our apprenticeships and training programmes deliver proven results, helping businesses build strong digital capabilities and professionals advance their careers.

65%

of apprentices become permanent team members after qualification

92%

of businesses see improved workforce satisfaction through apprenticeships

74%

of employers say apprentices bring vital skills to their organisation

Ready to get started?

Register Your Interest For This Programme Today to Receive: